Generally speaking, most TikToks and Reels are between 15-30 seconds… so there’s not a long time to capture viewer’s attention.

We put special care to ensure a strong first impression in our videos.

A good balance on Youtube, Instagram, and TikTok requires a mix of trendy content and evergreen content.

Trends coming from TikTok include: popular sounds and challenges.

Evergreen content are generally revisited over and over again because they’re relevant regardless of the time.

A TikTok channel can sometimes be viewed like an art gallery or TV/book series.

Like a gallery, all the videos in the channel are connected by an overall theme or niche.

Like a TV series, there’s a pull for the viewer to continue watching because they’re invested in the story.